New Advertising Blitzkrieg

13 10 2010

Typical Guitar Enthusiasts

Howdy y’all!  I’ve been busy lately selling guitars and amps on the INTERNET and forgot to post something here in quite a spell.  I’ve been trying to figure out a reasonable ad campaign for my shop that makes real sense to the potential consumer/customer. …but first a bit of a rant.  I can sit at my shop and work on the occasional guitar set-up or repair when in wanders some genius who can’t wait to tell me about how they sold a 1959 Les Paul Standard for $11.00 way back when and boy are they dismayed now that they could probably buy the State Of Indiana for the current price.  The going rate?  Maybe in the realm of $175.000.00- $325,000.00…who knows and who cares?  The next step in the plan is that when they ask me how much the 1958 Gretsch is, they hit me with a resounding “Woahh Dude!”  “That’s Insane!!!” I’m at a loss when it comes to this type of “time well spent” and because I own the shop I need to just take a pause at what I’m doing and take my lumps with a smile.  It’s not that I’m at all bitter mind you, I love guitars, it’s more a case of disdain for those who should never own one.  I’ve thrown around and sold more instruments than I want to admit to, but I’m of a strong belief that you should have to take a test and have a License to have a child.  Same goes for Musical Instruments. They deserve respect and love.  Morons need not apply…if you know what I mean.  Another thing…why is it when one might go shopping for anything and NEVER expect the merchant to reduce the price except in Music Stores?  It’s amazing!  Do you ask for a different price when buying salt?  No you don’t, but you’ll ask me to reduce the price of those strings you so desperately need so your bratty kid can “try out” learning about music on the worst piece-of-shit-guitar that you just bought at the Pawn Shop up the street.  I can’t seem to figure it out…but most of the money I make is from people buying crap that doesn’t work, hurts their kid’s hand to play and then they have the nerve to ask me to fix it AND expect a discount.  I have my fair share of really great clients and friends who stop by to see what’s new at the shop…maybe they number in the 3% range that wanders in.  Buy a good instrument and it will last a lifetime.  If your stupid kid hates it and gets into drugs, Nascar or football, it will hold it’s value forever and you can sell it. Crap begets Crap.  Those Road-Apples don’t seem to fall too far from the tree. Where was I?  Where were you?  I guess I just got up on the wrong side of the floor.  I’m taking a poll to see what images might work to my advantage and draw some business through the shop.  Take a look and let’s see where this leads. 

Kim Jong-Q Public

Tomorrow’s Ollie Halsall?